It is true that many Chiropractor SEOs ignore the use of Bing Webmaster Tools in leu of using Google Search Console. While Google should absolutely be used, Bing should not be overlooked. There are many people who argue that Bing provides a plethora of rich data, and should also be equally implemented, especially in your Chiropractor SEO.
For the most part, Google is the primary source of most web traffic. However, Bing is often the second highest source. You would never want to eliminate that percentage of website visitors, now would you? It is extremely important to make sure you are making the most out of the Bing Webmaster Tool set up. To reiterate how important Bing is in order to drive even more traffic to your webpage, you need to understand two things. First of all, Bing and Yahoo have had a partnership since 2010. This year Bing also partnered with AOL, meaning that Bing powers both Yahoo and AOLs organic search results. In addition to this, Bing’s market share continues to rise and rise.
Google’s Search Console and Bing’s Webmaster Toolbar have many things in common, however there are a few things that Bing’s toolbar offers that Google’s console does not. Regardless of the similarities and differences, it is wise to also implement the toolbar in order to receive data that Google may have missed. One way that having both features is useful is through the site security monitoring. It is always good to have a second opinion, especially when it comes to monitoring potential harmful elements on your site. Another way both features are useful is for monitoring crawl and indexation performance issues. Bing’s Webmaster Toolbar will provide you a larger picture of what may be causing the issues; this way you can rule out whether or not it is google-specific.
Bing also has two new tools that can aid in Chiropractor SEO recommendations as well as keyword ideas. The first tool is the Keyword Research Tool that provides organic keyword data rather than paid data (like Google’s AdWords Keyword Planner). The second tool is the SEO Analyzer Tool which will provide you Chiropractor SEO feedback as well as recommendations for the web page that is entered. In addition to this, it will show you a rendering of the page source (like Google’s Fetch Tool). All in all, you can see the benefit in using Bing in addition to Google in order to optimize your Chiropractor SEO.